EP consultingExport readiness assessment
Greiner Growth Model Export Evaluation
Example Company OÜ · sample report
Route: EU company
EXAMPLEGreiner growth model evaluation
Growth phase analysis
Creative phase50%
Growth through creativity. Export success is driven by entrepreneurial energy, informal processes and strong personal customer relationships.
Crisis that ends it: Leadership — as exports grow, the absence of formal structure creates inefficiency, and the business needs professional management.
Direction phase59%
Growth through direction. Formal systems, export managers and structured processes are introduced to streamline operations.
Crisis that ends it: Autonomy — centralised decision-making blunts responsiveness in local markets, and authority has to be pushed outwards.
Delegation phase26%
Growth through delegation. Export responsibility is decentralised so that regional teams can adapt to their own markets.
Crisis that ends it: Control — without coordination, inconsistencies multiply and the centre loses oversight of what is happening in each market.
Coordination phase26%
Growth through coordination. Group-level export strategy harmonises global operations while leaving room for local flexibility.
Crisis that ends it: Red tape — procedure begins to outweigh judgement, decisions slow down, and the organisation has to recover its agility.
Cooperation phase43%
Growth through collaboration. Cross-border teamwork, alliances and a shared export culture sustain competitiveness.
Crisis that ends it: Reinvention — the final crisis varies, but it usually demands renewal of the model itself to avoid stagnation.
Characteristic challenges of this phase
Export readiness by capability
Export market fit
Anonymised example. The full report you receive also contains an appendix with every answer and the points awarded for it.